Photogrammetry : Nike Shoes

During COVID (2020), Hatke Creative brought me on as an intern to support the photogrammetry portion of a few digital shoe asset builds from a physical shoes. Since this was during lockdown, the entire capture setup was built in a home garage.

Process

We started by doing a full 360° photogrammetry capture of the shoe as a complete object to document its overall form and construction. The shoe was then carefully boiled and taken apart piece by piece so each component could be digitized individually.

Each part was photographed in a controlled 360° setup, and the image data was processed using photogrammetry software to generate dense 3D meshes from point cloud data.
I also had to capture surface details for textures, by scanning in it in a flat bed scanner and taking high res close up photos, which were later used in material.

The resulting meshes were handed off to the modeling team, who cleaned and optimized the geometry for proper UVs. From there, look development artists built shaders and materials to push the model toward a photoreal final result.

While this process is perhaps outdated, I learned a lot through this process and was happy to be invited to be part of it.